Some of my favorite interviews are linked below...
 
 
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And that's just the start. There are many, many other marketing experts and interviews ready for you to listen to right now!

This archive of audio interviews is the biggest GOLDMINE or business ideas you have ever laid your ears on. But first, if you have not taken the site tour, I would advise you do this first.

You'll learn about 10 additional FREE resources that are worth over $10,000 including marketing, copywriting and consulting audios, transcripts, reports and more...Take the tour now Go to http://www.hardtofindseminars.com/Site_Tour.html  Then come back to this page.

You don't wan to try to digest all of these interviews at once because you can't.  And please understand, you do not want to be overwhelmed at this amount of content on this site.

Do not let this scare you. This best thing to do is to listen to one interview every few days. Give the ideas time to absorb. As you listen to these recordings, relate the ideas to your own business and TAKE ACTION! 

You may download and listen to the recordings on your way to work. I listen while you are working on the computer.

For tips on how to remember what you hear, make sure you start with the first recording on this page. Have a pen handy too because you just never know what interview will trigger your next million dollar idea!

Enjoy and get ready for a life changing adventure into the "real world" of business, marketing, advertising and much much more.

Click the play button below to hear a sample of what awaits you in these recordings below

 
Michael Senoff
 
Michael Senoff's Bio
http://www.hardtofindseminars.com
 

PS. If you want to offer this collection of audio recordings to your customers on your own custom designed web site, simply complete the no-risk reply form at the link below. I'll take care of the rest. http://www.hardtofindseminars.com/AudioclipRights.htm

PPS. Don't forget to order my Free CD On this CD are many recordings and interviews that you will not find on this site. (And I'll even pay for the shipping)

PPPS. 79 Personal Stories And Case Studies From Senoff Students download here

 
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Have your speaker volume turned up. The sound may take a few seconds to start playing depending on your connection. Press green play button to start flash recording. Press green stop button before you play another recording. If you don't press the stop button and you play another recording, it will take longer to start playing. Right click to download transcripts or mp3 files. To accelerate your learning experience, read the transcripts while you listen to the audio recording. Studies show you can up to double you retention and memory of the material.
 
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If you want to read the transcripts and need the Adobe Acrobat software, you can get it for free by going to:
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(You may download and listen to all recordings in their entirety right now!)

 
 
 
 

Listen To This Recording First If You Are At All Serious About Remembering What You Hear And Read In The Next 117 Hours Of Audio Interviews And Transcripts

 

You don't want to waste a second hearing or reading anything from my site and then forgetting most of it a week later. This interview is so important for your success that I have placed it first on my site. Here's way. Face it, for you to succeed in today's competitive environment, intelligence and motivation are only going to take you so far. You need a competitive advantage over your competition. You need to understand how you can improve your study skills. I think you're going to really enjoy these two interviews with Paul Stevens. Paul is a learning expert. These interviews will help you understand the elements of study skills. You'll learn what to do to learn the materials on my sites more effectively. You'll learn how to process your learning so it becomes part of your understanding. You'll learn some tricks so you can produce evidence of your knowledge and understanding. The key skills covered in these interviews include: listening • note taking • concentration • summarizing • reading comprehension • memorization • time management • and more! These abilities are vital to your success throughout every stage of learning. Mastering these skills can propel you far ahead of your competition. The benefits will last a lifetime.. All you have to do is listen to these interviews and practice the simple steps described in this two part recording. Use these tips and supercharge your learning so you can learn even more great money making information from my web sites www.hardtofindseminar.com

 
 
 
 
 
 
“Let One Of North America’s Top Marketing Consulting Experts Show You, In Person, The Hottest “Low Cost/High Return” Consulting Secrets & Strategy To Double Your Business In The Next 90 days!”
 

The best new way I’ve seen to learn Marketing Consulting. This next interview is a series of ten client case studies from Richard's private files. Listen in because I make Richard tell me everything he knows about how to think and act like a marketing genius. The best way for you to learn how to grow a business, is to hear real examples of how others previously have done it. Each case study in this interview below is a marketing consulting lesson by it's self. Included are Richard's secrets on what a marketing consultant goes through before he obtains clients. Learn one idea on how to get clients that is so simple but overlooked by 99% of all consultants. Hear what to charge your larger clients. Hear why you may not want to charge your smaller ones. Learn how to take ownership in your client's business rather then charging a fee. You'll need to study these ten case studies at least five times before they become second nature. Use these secrets and start lining up businesses in the next few weeks. You'll feel and hear Richard's true passion, skill and love for the consulting business. You'll experience his true ability and love for teaching you everything he knows. You'll tap into his 15 years of in-the-field experience. Go DEEP--DEEP--DEEP inside the marketing consulting world. If you're ever going to have the confidence to get in the consulting game, then you owe it to yourself to hear these stories at least once. Each recording is 30 minutes and when you get to the end, I'll have a valuable free gift waiting for you. If you want more streaming audio recordings, expert interviews and free reports on the subject of marketing consulting, sign up for a free six month subscription to "Consulting Secrets" at http://www.hardtofindseminars.com/HowToConsulting.htm

 
 
     
 
     
 
 
 
 
Exclusive 120 Minute Detailed Fact-Finding Interview With The Father Of Marketing Jay Conrad Levinson
 

Here's your rare look deep into the mind and personality of Jay Conrad Levinson the Father of Guerrilla Marketing.

I am pleased to present you with an incredible interview with the Father of Guerrilla Marketing, Jay Conrad Levinson. Jay Conrad Levinson is the author of the best-selling marketing book series in history, Guerrilla Marketing, plus 30 other business books. His Guerrilla concepts have influenced marketers so much that today his books appear in 39 languages, and are required reading for many MBA programs worldwide.

Jay was the Senior Vice President at J. Walter Thompson and in Europe as Creative Director at Leo Burnett Advertising. He writes a monthly column for Entrepreneur Magazine and articles for Incorporated Magazine.
Here is what you’re going to learn in this fascinating interview.
You'll learn what Jay Conrad Levinson’s first job was in advertising. You will learn the secret Jay learned from Hugh Hefner when he worked at Playboy. Hear how many hours a week Jay worked, and why it has never changed for 32 years. Wait until you hear what Jay’s father did in his 9:00 to 5:00 job. Learn the story of how Jay got a 33% response with a one-page, direct mail sales letter. Hear a little secret of what Jay considers the most important thing he has ever learned in marketing. Learn Jay’s favorite two books.

Did you know that Jay plays Poker? Find out on what night. Learn how a literary agent can help you sell millions of books. Hear how much Jay made in royalties on his very first book. Find out what edition of Jay’s Guerilla Marketing book is his biggest seller. Learn the key to how to get your book published, printed, and looking as good as any book in the bookstore for only $10.

Get the 800-number to the best postcard pack people in the United States. Learn the reason why 90% of all marketing campaigns fail. You'll discover the best day of the week for making money online. You'll get the links websites for Internet market research. Hear the truth about the Got Milk commercials? Learn how to write a 7-sentence Guerilla Marketing plan in five minutes. You'll hear Jay’s philosophy on money.

Finally, learn Jay’s true Guerrilla I.Q. personality and take the same exact personality test as you listen to this interview. Have a pen and paper ready. Put on your seatbelts and let’s learn from the father of Guerrilla Marketing, Jay Conrad Levinson. Interview was on 02-19-04 and last 112 minutes. back to index

 
 
 
 
     
 
     
 
 
 
 
Don't Buy Into Someone Else's Dream. Learn How To Come Up With Your Own Information Products That You Can Be Proud To Sell
 

This is a consultation that I did with a lady named Sherda. It seems that Sherda’s dream to start an e-commerce site was shattered because the company that she hired for assistance not only did her many disservices, but cost her a great deal of money. At wits end, Sherda contacted me for advice. I was so touched by her plight that I agreed to do a one-hour consultation with her to talk about her current e-commerce site’s failure. We then talked at length about how to set up a successful business selling information products. This consultation is a treasure for anyone who is in a quandary about how to get ideas for an information product and how to turns those ideas into a reality and a success. It all stems from identifying your “passion” and then implementing the ideas that I suggest to Sherda. The possibilities are endless! You will hear how a conversation starting out with a very discouraged Sherda turned into an exciting new adventure that she just couldn’t wait to begin! Michael: So, what I’m getting at if you’re going to sell something, I would really advise thinking about selling information. The best business in the world, the best thing to sell is to sell information. Print out and read the transcripts To Read On To Claim $700 Worth Of World Class Pre Owned Marketing Books, CDs, Tapes Or Videos Absolutely FREE...back to index

 
 
 
 
 
 
 
In Person, The Hottest "Low Cost/High Return" Marketing Secrets & Strategy To Double Your Business In The Next 6 Months!"
 

97% of salesman make no attempt to sell the prospect after the third attempt. It is also a fact that most prospects do not buy until after the sixth month from initial contact. One third of all buyers buy only after 18 months of the buying process. 20% of buyers amazingly buy 24 or more months after the initial contact. What is wrong with this picture?I was in my office on March, 31st 2004 and I got a call from Jim Cecil. I had recognized the name and voice immediately because Jim Cecil was one of the main speakers at the Jay Abraham Protégé Training Seminar back in 1990. I have heard him often and loved his presentation on how to grow a business. Jim contacted me to see what I was up to. I asked him if I could interview him and we did about a 70-minute interview on a fascinating customer touching process that he developed called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business customer retention and customer prospecting. In this interview, James revealed three amazing case studies:The first was about the Cancer Treatment Centers of America , which created tens of millions worth of net revenue; the second case study was with a Brian Ruh from East Holstein Wisconsin who was a life insurance salesman and through the Nurture process alone grew to the 34th ranking life insurance salesman in the New York Life Insurance Company world. The last case study is a story about a stockbroker who generated a multimillion dollar account by singing happy birthday over the phone in to an answering machine. In this interview, you’ll hear these case stories and you’ll understand the power of this one marketing concept. If you take what you hear in the interview and implemented it in your business or implemented into another business, you could change the business forever. There has been no better time in history and no better software to make this process automatic. Enjoy this 70 minute interview.Consultants to AT&T, Microsoft and TEC Worldwide Jim Cecil, founder and president, is an acknowledged leader in the field of loyalty marketing and customer-relationship strategies. Jim conducts strategic sales process training seminars for corporate teams and individuals. Jim is one of the top resource speakers for CEO groups such as The Executive Committee (TEC) and Financial Advisory groups like the International Association for Financial Planning (IAFP). He works personally with clients of all sizes, from AT&T and Microsoft to growing entrepreneurial businesses.

Jim Cecil has over 41 years of sales and marketing experience. He was the founder of West Coast Marketing Group, Mr. Cecil also founded Profit Systems, Inc., a large equipment distributorship in Redmond, Washington. Named Marketing Man of the Year in Asian Trade, Mr. Cecil is a popular speaker and is called upon to present over 100 speeches each year. Previously Mr. Cecil served with Smith-Corona Corporation in New York for some thirteen years in various marketing and sales positions. Additionally, he has consulted for clients across the country including Canon, Washington Natural Gas, Sharp Electronics, General Electric and Digital Equipment to name a few. back to index

 
 
 
 
 
 
 
How To Sell More Consulting Services At Full Price In A Shorter Period Of Time Than You Have Ever Done Before. Amazing New Technique Has Clients Flooding Your Practice To Hire You… And At Full Price!!!
 
Here's a live three part training call that teaches you how to get a client by phone
 

Part One Case Study String Cheese Distributor

 

Treat yourself to a consulting adventure you have to stay home for. You're about to be handed the key to getting all the marketing consulting clients you can handle. First thing I want you to do is to download these two files. 1) Opportunity analysis worksheet and 2) the HMA opportunity analysis training.

Print these out and follow along with me before you listen to any of the recordings. Here's why...

I know if I can work with you and show you by example how to get a client, you’re confidence in yourself will go up. I know if you can have a list of questions to ask your consulting prospects, you’ll be more likely to meet with them. I know that If I can teach you how to conduct an Opportunity Analysis by phone, without face to face meetings, you be more likely to start your own consulting business. I know you’re going to benefit tremendously from this real live case study on how to use Richard's Opportunity Analysis Worksheet to get all clients you can handle.

Let me explain.

What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for some coaching advice on how to perform the opportunity analysis interview with this prospect.

Richard has 14 years of experience conducting hundreds of business opportunity analysis sessions with clients ranging from Mom and Pop small businesses to multi million dollars corporations. Richard will use his years of in-the-field experience to give me a 20 minute coaching session of his best advice on what to do before I call my prospect.

Then, you’ll hear me call the prospect and conduct the Opportunity Analysis for real. This part is about an hour long of me taking the client through the Opportunity Analysis Worksheet. Listen in as I hunt for hidden marketing assets. You'll hear how I distinguish how my consulting is different from other marketing consultants. You'll hear me offer my services with my unique risk-free guarantee.  You'll hear all the exciting, fun, educational and profitable details in this part of the lesson.

And, finally, at the very end of part three is what we all want to hear from our prospects. It's the client calling me back to hire me as a consultant. You'll hear him take my mailing address down so he can send me the money via Federal Express. This was only the second time I have used this Opportunity Analysis Worksheet to sell consulting services. The first is in another recording below with an accountant from Australia.

This is real, as it happened, and it’s absolute proof that you can do this too. Other consulting opportunities will tell you how to get clients.  They'll give you loads of unnecessary untested client generating tools. They'll give you post cards, newspaper ads and fancy calculators. You do not need all that stuff. All you need is one thing that works. They'll tell you how to get clients but I'll show you how. I'll offer you PROOF! All you have to do is do it. Now go get some clients. And once you have a client, let me show you what to do with them by using the Richard's Marketing Consulting Training System. If you want more streaming audio recordings, expert interviews and free reports on the subject of marketing consulting, sign up for a free six month subscription to the all new "Consulting Secrets" at http://www.hardtofindseminars.com/HowToConsulting.htm

 
 
 
     
 
 
 
Michael Senoff's Online Marketing Secrets Interview
 

This is an interview of me being interviewed by an internet marketer names Jay Gould. Jay recorded this interview on 05-15-04. This interview was done for Jay's internet marketing students.  I hold nothing back, I tell all I know. It's about two hours long and is broken into four sections of 30-minute clips. You should be able to get an idea of who I am and what I am about. You'll also have a good idea and feeling if doing business together will be right.

NOTE: I am making this interviews, download and transcripts public domain. You may distribute them and pass them along to others as you wish. You may include them in your products, copy them onto a cd, and give them away as bonuses. The only thing you cannot do is sell them and edit any part of the recordings or transcripts. Enjoy. For personal one to one consulting with Michael or to get your free report on the subject of marketing consulting, sign up for a free six month subscription to "Consulting Secrets" at http://www.hardtofindseminars.com/HowToConsulting.htm