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How To Record And Publish Audio Content For Your Web Site
 
Many of my students have asked me about the audio interviews on my web site, http://www.hardtofindseminars.com. I’ve also had many people inquire as to how I record these audios and put them online.
 
In this short seven minute audio recording, I explain exactly how I create the audio files for my web site:
 
  • The equipment that I use to record my interviews, where you can buy it, and its associated costs.
  • The software that I use to edit my audio interviews, when necessary.
  • Audio file formats that you need to become familiar with.
  • How to put your audio files on your web site.
  • An online service that you can use to have all of the “bells and whistles” that my web site has such as play, fast forward, and other buttons that will add that professional touch to all of your audio presentations.

 
It’s no secret to having great audios on your web site that play with the click of a button – and it’s not difficult either! back to index
 
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Five Part Consulting Case Study Going From 19 Year Old Scuba Diving Instructor To First Client As A HMA Marketing Consultant
 
The Kevin Fort Project is an ongoing series of audio interviews with new HMA Consultant Mr. Kevin Fort. He has agreed to let me capture his path to becoming a successful HMA Consultant. In this series of calls, you will experience what it's like to start and grow into a successful consultant. You'll hear all the real work challenges, objections and triumphs as it happens. At this same time, you'll hear Richard and myself steering and consulting with Kevin throughout his progress. This is a great interactive way to learn. Enjoy. Part one description below.

Kevin Fort is a fairly new HMA Consultant who I recently called just to see how he was doing and if there was anything I could do to assist him in gearing up for success. I found that, in fact, things were really starting to pick up for Kevin and this was great news!

He had hired a part time telemarketer for a short time to help him to find some prospects that he could follow-up with. I was really impressed with his description of the training program he developed to familiarize his employee with the HMA System and telemarketing in general. It was very thorough and I think that any new HMA Consultant would be interested in Kevin’s methodology. We also discuss a very valuable service that Kevin could subscribe to which would allow him to track and monitor his telemarketer’s activities. This is a good investment for any business that uses telemarketers to generate prospects.

Since Kevin is beginning to meet with prospects to do Opportunity Analyses, he had some questions about how Richard’s total exponential growth examples are calculated and could be explained.

After we had some fun figuring out Richard’s example calculation of exponential growth, I told Kevin about the fantastic sales tool for HMA Consultants that is currently available online.

If you go to http://www.hardtofindseminars.com/Advertising-Secrets.html, you can view an extensive 60-minute presentation of the HMA System that I developed using a role-playing exercise with Richard. In my conversation with Kevin, I explained to him how I could have this presentation customized for him (or any HMA Consultant) at no cost.

Having this all-inclusive presentation customized for you and your business, you can use it in meetings with prospects – or especially if you are talking to a prospect over the phone and want to use the presentation to explain the HMA System and how it can grow any business. Let the presentation make the sale!

Kevin’s positive attitude and excitement about the HMA System will rub off on you so have fun as you listen to this conversation and keep me posted with your success! For more information go to consulting secrets.

 
 
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In This One Short And Very Powerful Recording You’ll… “Discover The Single Most Important Secret To Create Massive Results In Your Clients Business
 
Here's a short fifteen-minute recording I did with a Marketing expert on the importance of establishing a USP. Nothing should be done for your client unless and until you implement this critical first step in to your clients business. If you start using USPs in your clients business like the one described in this recording, you can dramatically improve his profits. Use this idea for your business starting now. If you want more streaming audio recordings, expert interviews and free reports on the subject of marketing consulting, sign up for a free 6 month subscription to "Consulting Secrets" at http://www.hardtofindseminars.com/HowToConsulting.htm
 
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Take The Guess-Work Out Of Your Hiring Employees; Use This Personality Profiling System And Learn The Secrets Your Next Applicant Don’t Tell You In An Interview.
 
Hiring employees is time consuming and expensive and you want to do it right the first time. Employee turnover costs businesses an incredible amount of money (recruitment costs, training costs, lower productivity, etc.) so matching the right employee with the right job is crucial. Finding this "fit" is what the entire Placement Industry is based on and Personality Profiling has become a hot ticket to finding quality workers. Listen as I discuss with Dennis how Personality Profiling uncovers the true person lurking behind that interview-perfect persona, and, how an organization is "crazy" if they don’t use it. There are lots of personality profiling techniques out there but Dennis Drew’s method is the only one that is as effective as it is efficient - it only takes 5 or 6 minutes to complete and the pay-offs are astounding. No more silent brooders or manic chatterboxes gracing your coffee room table; just people who fit the job and your corporate culture. Listen to this two part series and be amazed by, and raring to try the software and profiling system that Dennis Drew has developed. back to index
 
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"How I Earned $20,000 Part Time Year After Year With My Unique Crime-Fighting Pen Making Business"
 
Learn how I have made a very good part-time income each year for the last ten years by manufacturing and selling pens.  One of the pens I make and sell is filled with invisible ink. This pen is used to effectively and safely write an owner’s identifying and contact information in case of theft. The market is huge. Crime is skyrocketing each year and the stolen property departments of police departments are filled with valuable property that cannot be returned to their owners because the owners cannot be identified or located. You can help fill this huge gap in the market by assembling this unique pen at home and selling it to all types of outlets, such as police departments and other government entities, convenience stores and department stores, etc. The work is very easy and your hours are flexible. After you listen to these recording, there will be no question in your mind that if you are willing to make a few phone calls and read what to say, you can do this easy business. The first recording is proof that you can do it. It's me on the phone with a new distributor training him and showing him exactly how it's done. You'll hear us making real calls in real time. You'll hear exactly what to say and how to say it. You'll hear Wayne calling me back with excitement announcing his first two orders.  If you want to learn how to earn $20,000 a year from home with my unique crime-fighting pen." Go to www.idpen.com  The next three part recording tells how I started in the pen business.  This recording is 55 minutes. Click below to start listening to how I got into selling pens and what selling pens can do for your lifestyle today. back to index
 
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How To Avoid Getting Ripped Off By High Priced Business Consulting Franchise Opportunities
 
Here's an inside look at the Y2 Marketing marketing business opportunity. Y2K sells a $35,000 marketing system called "Monopolize Your Market Place." These two detailed interviews will give you an inside look at this deal. The first recording is with a man who called me and allowed me to interview him in details about his experience. The second recording is with  Greg who explains why he made a huge mistake investing in this deal. Do not buy into this deal until you hear the facts on Y2K Marketing in this interview. Each recording is about 28 minutes. back to index
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Have You Tried All The Obvious Sales Techniques And Now You’re Looking For Something Different? Uncover The Art Of Hidden Persuasion To Generate Sales.
 
Ken Ellsworth is one of my customers and he is an expert in Hidden Persuasion sales techniques. You will be amazed by the power of covert unobtrusive sales messages and learn specific ways to sell people without getting in their face. Ken is a master when it comes to understanding the psychological reasons why people buy a product or service. He uses these underlying psychological needs to create potent sales messages that appeal to the target and produce customers. There is no obvious selling involved so the customer’s decision to purchase is intrinsic - this intrinsic value translates into marketing nirvana. Who doesn’t want customers who feel passionate about your product or service? I urge everyone to listen; especially those who are struggling with new sales ideas or feel they’ve hit a mental block. This conversation will invigorate you and these techniques will amaze you! Just try to use your new-found skills of persuasion for good not evil! Enjoy.  back to index

 
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Who Says You Have To Settle For 1% To 3% Response From Your Advertising. Why Not Get 20-50% Response With "Effective Copywriting" – Learn How To Hone Your Skills To Improve Your Sales
 

Good, captive copywriting is essential in today’s marketing field. I got a call from a gentleman who was new to the copywriting field and he was looking for some advice on how to improve his own skills. The information I shared with him is invaluable: I gave him direct resources he could use and I discussed different products and aspects of these products that are currently available. Best of all, though, I shared with him the underlying implications of good copywriting and explored why and how many people are doing it all wrong. This is information you can’t afford to miss – the insight you’ll gain will be unique. back to index
 
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How To Use Your Local Yellow Pages To Identify Buyers With Money
 

Your yellow Pages are a wealth of consumer information but they also provide a stunningly accurate picture of the business markets in a particular community. Think about it, by analyzing the advertisements you can determine the number of businesses in a particular market, the total number of businesses in the area, the percentage a particular industry represents in the area, etc. Listen as I talk with Vanish Patel in this audio clip and learn how to apply a simple mathematical formula to determine hot markets in any geographic area. This interview will reveal two startlingly simple and powerful way to make big money by using your Yellow Pages in your city. This interview with Vanish will help you locate marketing opportunities you never dreamed would appear; it’s almost like magic. Recorded on 08-12-03. Right click to download mp3 files or left click to play. back to index
 
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How A 37-Year-Old Mortgage Broker Rediscovers His Secret Talent And Turns It Into The Perfect Information Product To Market.
 
Melvin Pitts called and wanted to discuss strategies for developing and marketing an information product for mortgage brokers. About 10 minutes into the conversation it became obvious, even to an un-enlightened un-self-actualized guy like me, that Melvin’s interests and passion did not lie in the mortgage brokerage industry. His passion is in dancing. He casually tells me he has danced on five major network shows including Oprah and the Phil Donahugh show. He says in a crowded public place he can do a few dance moves and within ten seconds he’ll have a captive crowd swarming around him like bees on honey. Considering the amount of time and energy you spent with the people you are trying to sell to. It is very important your product or service excites you. All of us have so much information in our heads and we don’t even realize how valuable it is until we take the time to analyze it. Thinking critically about our talents and unique capabilities often helps us rediscover our true passion. Is there any better way to earn a living than doing what you love to do? No, and this is what Melvin discovers in our conversation. You don’t have to be Oprah or Dr. Phil to appreciate the importance of passion in one’s profession - listen as I help Melvin find his way and hopefully you too will rediscover the sleeping beauty in you. Recorded on 08-02-03. back to index
 
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How To Make Money Painting Address Numbers On Curbs And Installing Doors Locks And Door Viewers
 

Here are two step-by-step recordings on how to make some fast money installing door viewers. The first is with a twenty-year-old named Frank. Frank asked for my best advice of exactly what to do to start making money installing door viewers. My advice to do this business is very different to how I operated my peephole business 15 years ago. Follow this new advice, get a used drill and a pocket full of door viewers and go out today to start making money selling door viewers, door knockers, door flashing, dead bolt locks and more inn your neighborhood. Just do it. Use this advice and let me know about your success. The second recording contains me talking to one of my customers about his experience installing door viewers with his brother when he was a kid. This is great stuff if you need to come up with some fast cash. back to index
 
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