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Have Your Most Angry Customers Eating Out Of The Palm Of Your Hand. |
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In today's highly competitive environment, good products and good marketing aren't enough. To succeed, you also need exceptional customer service. Quality service touches our lives in two important ways: the service we give and the service we receive. Deremiah, *CPE, is an amazing customer advocate. This year alone he has captured the world's attention when he received Nightingale Conant's "Acres of Diamonds" Award. I was fortunate to have interviewed Deremiah, *CPE, right before his new book was written. In this rare interview he shares hot tips, techniques, and lots of suggestions for giving your customers the kind of service that you yourself would like to receive. This is a down-to-earth interview that shows you how to 1) Take stock of your customer service strengths and weaknesses. 2) Commit to continuous improvement. 3) Foster positive face-to-face and telephone service. Deremiah also shared some nuggets of inspiration on how he handles his most important clients. Whether you're new to the business of providing customer service or a seasoned pro, this recording will give lots of great advice and a positive perspective on the challenges of providing good customer service. Please listen carefully with me now as I interview one of Americas most humble Customer Passion Evangelist, Deremiah, *CPE...Recording in two parts 30 minutes each. Recorded on 07-02-2004.
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How To Make Enormous Amounts Of Money Packaging & Marketing Information |
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If you ever wondered what Michael Senoff would say about MLM opportunities, you’ve come to the right place!
Here is a short consultation that I did with a gentleman named Peter who has become a representative for an MLM company that sells food and vitamin supplements to promote better health.
The reason Peter called was because he wanted to know quicker, better ways to promote his MLM business – things seemed to be moving too slow for his needs. He had discovered a company that, for a handsome price, would not only show him the secrets to successful MLM marketing, but guarantee his success as well.
Now, everyone is entitled to his or her opinion. Peter called me and asked what I thought and I gave him my opinion about this company’s offer to sell him secrets. I also gave him my strong advice about the MLM industry.
My reviews about MLM opportunities are less than stellar, to put it mildly.
I, like most successful markers, began my career in an MLM organization. I believe that an MLM can be great training for the future entrepreneur. However, the truth is that very few people are successful enough to tout MLM’s as the “end-all” to success beyond your wildest dreams.
I invite you to listen to this consultation and put yourself in Peter’s place as I advise him about the pro’s and con’s of MLM’s as well as the best alternative that I can think of for earning an honest dollar – namely, creating an information product that you, yourself, own and control.
So, after digesting this consultation with Peter, you will never need to ask me what I think about an MLM opportunity. You can assure yourself that I will simply tell you exactly what I told Peter. This recording is 15 minutes.
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Pink Pockets
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Here is a consultation that I did with a gentleman named John. John had purchased Jeff Paul’s product on creating information products. He was almost overwhelmed with the volume of information that he received. Even so, John came up with a few ideas for information products and began to develop them. He wanted my opinions and advice on the steps necessary to successfully market his products.
The information product that would be most profitable for John was how to seal asphalt driveways
Listen in as I give John step-by-step instructions about how to develop and market his driveway sealing information product.
The steps that I outline for John can be applied to just about any information product that you can think of.
The second reason that I encourage you to listen is that you will realize how the steps to success are many and that they can become confusing in terms of what each step consists of and the order in which they should be executed.
There’s a ton of great information in store for you in this recording so let’s get started! This flash consultation is 55 minutes.
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Discover The Simple Secrets For Creating Your Own Best-Selling Information Product In A Single Evening! |
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Beth may not realize this and I am not doctor, but she is in my opinion borderline OCD. Here is the story. Beth currently works as a bookkeeper for a school system in Georgia. Her personal goal is to have her own business and to work from home. Not only does she like to be extremely busy, but she had two children who will be going off to college soon and would like her business to generate the income that she would need to live the lifestyle of her dreams.
The problem is that Beth doesn’t know what kind of business she could develop and make successful. She saw my web site,
www.hardtofindseminars.com, and my offer for a free 15-minute consultation. She cast her fate to the wind and called me – never expecting that I would return her call. Of course I returned her call, and you are about to listen to my consultation with Beth.
You will hear how I ask questions about her business experience, her personal goals and the income she feels she would need. I then begin to probe about her specific business skills. Beth has been in the business world for many years and has many exceptional skills. However, a few of her skills set off some bells for me: |
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- She loves to teach people.
- She loves to learn new software packages forwards and backwards.
- She is an expert in the use of Microsoft Excel’s spread sheet product.
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Beth is a very rare person because when she sets out to learn software, she reads the manuals cover to cover so that she is able to utilize every feature of the software. Most people either don’t read manuals or just read enough to know how to accomplish what they need at a particular time.
Beth uses Excel in every part of her life. She uses it both at home (for budgets, credit and expense tracking) as well as at her job where she has created Excel spread sheets to track everything about a grant that the school system received from the state. Beth has left no stone unturned in the gathering of state and federally mandated information reporting for state grants.
Beth doesn’t believe she is an expert in the use of Excel – but she really is! What’s even better is that she is passionate about using Excel to improve efficiency both in her home and at her job.
My solution was for Beth to claim herself as an Excel expert and to create an information product that would teach people better ways to use this powerful software product. She could actually train people over the phone from the comfort of her own home. I gave her some ideas of tools available that would help her to do this professionally and effectively.
Sounds great – but how would Beth introduce herself to prospects who might have a need for her service? There is always cold calling, but like most people, Beth doesn’t like the idea of cold calling. She would like prospects to call her instead. |
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| I advised Beth on exactly how this can be done: |
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Do research on where the needs for her services are. Determine where the hungry market is.
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Find case studies, perhaps on the MS Excel site itself or in a MS Excel online forum, to discover what types of typical problems people are having when trying to figure out how to accomplish a task using Excel.
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Look at the indices of books already written by other Excel experts to develop an outline for her information product.
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Use Google to research the potential markets for her product and service.
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Put the frustrations with Excel into a specific format for a sales letter.
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I offered to help her create an audio interview, perhaps with some video or at least screen shots, that would be part of her sales letter package.
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Write her biography and explain why she is the expert that can best help people to solve their problems with the use of Excel. Within this, I advised Beth to come up with a “catchy” name for herself that people would remember – something like “The Excel Queen.”
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Yes, it does sound like a lot of work, don’t it? But each step is very, very doable and, in fact, must be done to create a great sales letter/sales message to send to prospects. Once the sales message and a presentation are created, she could test her product/service using a mailing list that could easily be obtained from one of several good sources like the SRDS. For more on this resource, go to
here Beth promised to work on the steps I advised her to do before we went on to create the audio interview portion of her sales message. I’m really looking forward to hearing from her again.
The advice that I gave Beth could be used to create any information product so I invite you to not only listen to this consultation, but to pay close attention to the steps I have outlined. You only need to have the passion and a niche product or service to get started. Good luck and perhaps one day I will be interviewing you on your success! This flash recording is 50 minutes.
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Bark Out Loud Like A Bowl Of Chicken |
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Like so many of my other listeners, Curtis was interested in the Allen Miller interview about making a great business out of buying and selling old trailer homes. Unfortunately, Allen never did create an information product about the trailer home opportunity. However, I advise Curtis that I have found an information course on the exact same business that he could obtain from me.
We discussed a few information product ideas that Curtis has. His ideas are sound and you’ll hear me give my best advice about ways to make his information products special and unique and why this is of the utmost importance.
One of Curtis’ other questions had been about my invisible ink pen manufacturing business opportunity. If you haven’t seen it yet on my web site or listened to the audios I have on the subject, you may want to take the time to absorb the information I have available. Like I advise Curtis, the market is still wide open and in this consultation you’ll hear more on the subject as well as some insider information about some new opportunities to sell thousands of these invisible ink pens.
Now comes the fun part! Earlier in the interview, Curtis and I were talking about some of the barbeque shows shown on television. Apparently, Curtis and I share a common passion for barbequing. All of this talk got me thinking about the creation of an information product containing interviews with up to twenty of the top barbeque “pit masters” and some of their best barbeque secrets.
Curtis loved the idea! You’ll hear my advice about ways to get interviews with the top pit masters, different methods to market and promote the product, and even some joint venture ideas that I came up with to work with Curtis on this mouth-watering opportunity. You’ll even hear a short audio at the end where Curtis updates me on his progress toward making this idea into a reality along with my advice about how to prepare for great interviews. As always, my advice can be applied to any information product so, if you want a fun audio to learn from, this would be the one for you!
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"Insider Information" - Who's Really Making Money - Plus.. |
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Here is a short flash consultation I did with a 17-year old gentleman named Jeremy. Jeremy had already dabbled in Internet selling. After listening to one of my recordings on
www.hardtofindseminars.com, he decided to research ways to get into the joint venture market.
I was impressed that Jeremy was so intent on learning JV’s and becoming successful so I talked with him and gave him my personal recommendations about ways that he could enter this type of enterprise.
We discussed why it is so very important to negotiate JV’s so that when you create your own information product, it is totally under your control.
Jeremy expressed his interest in creating an information product containing interviews of the top sellers on Ebay. I thought this was a great idea, probed further, and gave my recommendations of how to entice these top Ebay sellers and negotiate JV deals with them. Basically, the sky is the limit once you have your product in hand. Getting the interview is the easy part!
I talk about how I am moving to downloadable digital media products myself to make life easier. We also discuss how a novice interviewer, like I once was, can quickly overcome nervousness and how audio files can be edited to make the interview extremely professional and both parties sound like senior members of the Toastmasters Club.
Finally, Jeremy and I touch upon different audio interview packaging options once you have the products. |
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Sell one or sell all at once.
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Have an audio “club” where customers buy a subscription to receive one or more new audios every month.
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Creating upsells.
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Selling the resale rights to your audios and my recommendations of what should be included in those audios to bring some customers back home to you, the original source.
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This is a great interview for any person wanting to get into joint ventures and/or for someone who is considering creating information products from audio interviews. If you’re one of these people, I know that you will come away from this recording with a new confidence in your own knowledge and abilities. Recording 20 minutes.
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Telling Ken How To Make Money |
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Ken was working for an insurance company as a sales representative selling annuity products. His ultimate goal was to have his own business as a financial planner but he needed to save up some money first.
He found my web site address,
www.hardtofindseminars.com, on Ebay when he was looking for pre-owned Jay Abraham materials. When he went to my web site and saw that I offered free 15-minute consultations, he thought, “Why not?” and called my office. It’s funny because Ken was incredulous that I actually called him back. He never expected that my free consultation was real!
I discovered the reason that Ken had been looking for Jay Abraham materials was that he was having great difficulties finding prospective customers for the insurance products he was selling. He wasn’t making any money and was getting further away from realizing his dream of becoming a financial planner.
In this recording, you will hear some ideas I had for Ken regarding lead generation. It all boils down to this: Use other people’s leads because it’s easier and cheaper! Let someone else do all the expensive advertising! Let someone else spend the time and energy pounding the pavement!
It turns out that before Ken had gotten into the insurance industry, he had owned and operated a dry cleaning establishment. He still had his list of former customers. Bingo! Why not write a personalized letter to these former dry cleaning customers telling the compelling story of how he got into the insurance business and promote his annuity products to them?
You’ll hear my advice about how the letter could be worded, what types of material could be included with the letter, and how the letter should be mailed. It’s great hearing how excited Ken got over this idea!
Finally, Ken and I talked about the great audio interviews that I have on my web site. These audios and accompanying transcriptions contain invaluable information on many subjects and best of all – they are FREE. I told Ken of one audio that is specific to the insurance industry that might help him to achieve success. This flash recording is 15 minutes. This recording is 22 minutes.
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"If You Could Buy Something For $5 And Instantly Sell It On For $75 How Many Times Would You Do It?" |
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Welcome to my consultation with a determined, energetic woman named Brenda. We start out with how Brenda heard about me and my web site,
www.hardtofindseminars.com. It’s a delightful story that I know you will enjoy.I investigate Brenda’s diverse employment history and discover how, as the manager of a retail store, she grabbed the “brass ring” one day and found her niche in sales. You will hear how, since that first “magical” sale, she has had not only interesting but successful sales positions in various industries. Brenda is indeed a multi-faceted individual who is a quick study as well as intuitive and resourceful.
Listen to Brenda’s current endeavor with a business opportunity in catalog sales. Not only is she developing her own business, but she is in the process of creating an information product to market to people who would do sub-selling for her.
You’ll hear my advice about the development of her business and her information product. I don’t want to give too much away in this introduction, but listen as I advise Brenda about the objective of developing and selling an information product that will free her from becoming tied to another business. Her goal should be for her information product to become its own selling machine that works 24 hours a day, 7 days a week. Brenda arrives at many new ideas and a lot of things to think about as she paves her own way to entrepreneurship. Anyone listening will be able to tell that Brenda will be successful in any business endeavor she chooses. I invite you to look for more information on Brenda’s progress and success soon on this web site! This recording is 45 minutes.
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More Questions From Prospective A Marketing Consultant About The HMA System |
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If you have you been looking through my web site,
www.hardtofindseminars.com, and come across audios and transcripts about the HMA marketing consulting system or information about becoming an HMA Consultant, you’re not the only one. Tom had been investigating my web site for a long time and finally decided to write to me with some questions about my HMA Consultant training program. I decided that it would be best if we talked on the phone to better answer his questions directly. Additionally, by recording my call with Tom and posting it on my site, it could possibly answer questions that you have about the HMA system. Tom’s first question was about the HMA University. He knew that after joining the training program that he would have access to the HMA University for six months but how much would it cost after the initial six months?
Listen as I answer Tom’s question as well as details about the growing amount of content that is currently available in the HMA University. You’ll learn about one audio series, the Kevin Fort Project, and how it is being produced to assist other new HMA Consultants to grow their businesses.
I go on to talk about how closely I work with my HMA Consultants – especially when they have questions or problems. I am almost always available and am quick to return calls or emails. I want all HMA Consultants to be successful. Tom had another question: If you get into this business, how can you start being an HMA Consultant, develop your consulting system and then not have to constantly go out and meet with different types of clients forever?
This was a very interesting question that brought a great idea to mind. Tom could become a “niche” HMA Consultant. For example, his target industry could be certain types of companies on the Internet. He could work online, on the phone, or by email without having to meet face to face with his clients. Within whatever niche industry selected, it would be important to create and document your success and to become an expert in that field. Then, you can use all of that knowledge and material for subsequent clients – kind of like a cookie-cutter approach. Plus, being an expert, you could develop an information product from all of your knowledge in that industry.
We discuss some of the tools I make available to HMA Consultants, such as a customized Articulate Presentation which can become an automatic selling system for your consulting business. Tom’s next question was if I would be interested in bartering for payment of the HMA training program. Although I don’t want to barter for the HMA training program, I do love barter. Listen to some examples of bartering that I’ve advised people about and some that I’ve done myself. There will soon be an exclusive audio in the HMA University entitled Barter Secrets.
Tom wanted to know how open the marketing consulting business currently is. My reply was an emphatic “It’s WIDE open!” Are there any surprise expenses after the initial investment for the training materials? No. The only additional expense would be if Tom wanted to continue to have access to the HMA University after the initial six months – but he probably wouldn’t need it.
Long story short, Tom decides that he’s going to go for it the very next week! It will soon be time to welcome Tom aboard as a new HMA Consultant and I wish him the very best success in his new endeavor. I hope that you find this recording helpful if you’ve had questions about becoming an HMA Consultant. For more information about how to make money as a marketing consultant
click here |
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More Nonstop Q&A From Chicago Man With The Dream Of Becoming A High Paid Marketing Consultant |
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Do you have a passion for Marketing, dabble in it, but feel that you need a systemized approach in order to be successful? If so, you will really enjoy this consultation that I did with a gentleman named Matthew.
I describe Matthew as a life-long learner. An accountant by trade, Matthew knows that Marketing is his ultimate goal. He has even has realized what his niche market will be. He has studied all of the Marketing gurus and is very well-read in many areas. He already has three clients that he advises but feels that he needs a “system” that will help him to help his clients more and will give him the confidence to dive into his niche market.
When he found
www.hardtofindseminars.com and listened to several of the audio recordings available about the HMA System, Matthew had to know more. In this audio, you will hear Matthew’s personal and vocational history and I discover some of the opportunities that are sitting right under Matthew’s nose!
Subsequently, I answer Matthew’s questions about the resources and the support that he would receive from me if he chooses to become an HMA Consultant. Matthew takes the time to view what would become his personal selling machine – an Internet-based PowerPoint presentation that would be customized specifically for him. When Matthew sees all of the HMA resources, his reactions are priceless.
You will be a fly on the wall when you hear Matthew realize that the HMA System is the missing link that he has been searching for to fulfill his dream of becoming a Marketing consultant. Needless to say, we end the conversation with me welcoming Matthew to the team as our newest HMA Marketing Consultant
If you have looked into the HMA System and feel that you have some unanswered questions, I encourage you to listen to this consultation with Matthew. He’s a down to earth guy who probably had many of the same questions that you may have about becoming a Marketing consultant. In any case, it’s an enjoyable conversation that I know will enlighten you.
For more information about how to make money as a marketing consultant
click here |
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Disclaimer : Every effort has been made to accurately represent our products, recordings and their potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don't apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money using any of the ideas and products sold on executiveaudioinstitute.com |
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