Imagine welcome messages, voice-testimonials, low-cost voice broadcasts to mass audiences over e-mail. personalized audio-postcards for follow-ups. The marketing possibilities are endless and economical. With InstantAudio.Com, you can add high quality recorded audio-clips to your website and e-mails -- easily and affordably -- with no downloads, installs, or annoying pop-ups. Purchase decisions ultimately hinge on subjective factors like trust, relationship, and credibility. Customers want to feel a connection to the company they do business with.

That's why InstantAudio.Com is such a powerful sales-booster. The human voice connects with customers in a way that text and images can't. The human voice can be professional, friendly, credible, or just plain fun. Whatever your sales need, the human voice can meet it. or use the instant audio players to pay now below. Total time 63 Min Listen to Rick's InstantAudio.Com tele-clinic two ways! Flash or pm3. I review different internet tools all day long for a living, you can guess I know what works and what does not. Click here to see the tools I use in my internet business.

His previous book, Breakthrough Advertising, is considered a mail order classic, and the "most stolen" book from public libraries. He has lectured and taught extensively, has built one of the most famous collections of modern American art in the world, and is inordinately in love with Barbara, his wife of 31 years, and their 23-year-old son, Michael. I have been looking for Eugene Schwartz's book Breakthrough Advertising for three years now.

Today there are only 130 of these books that can be found. All scattered in libraries all over the world. These are the original copies of "Breakthrough Advertising" I don't know if this is true, but it is said to be the most stolen book from libraries in the world. How would you like to get your hands on one of these books? Original copies of this book has been sold to Copywriting students for hundreds of dollars- sometimes thousands. I going to tell you exactly how you can get you hands on one of these 130 copies legally and ethically. But I am not going to give it to you for free. No. You see this is a bribe. All you have to do is listen to this fictional recreation of a rare speech given by Eugene Schwartz. After you have hear it, you'll send me a brief testimonial about what you heard and e-mailFor more killer recordings on copywriting go here

I was at my sister-in-laws house the other day and the 9 year old kid was online doing a research paper from his home through the library's online system. I called my local library looking for something that I couldn’t really even articulate and after chatting with the librarian I mentioned what I saw this kid doing. What she told me made my heart start pounding. I learned about the databases and resource material available through the library, I knew the best way to go about researching a subject, I knew how to access online resources with my library membership but best I all I learned that the Librarian’s job is to help people like you and me find what we need. After all, they’re the experts and they are getting paid to answer our questions, research our queries, and point us in the right direction.

This amazingly rich pool of expertise is just a phone call or short drive away and you’ll be as astonished, as I was, as you listen to my conversation with one of these experts. It’s ironic that this abundant source of help was available all along; we just didn’t know where to look for it – now you know that if you can’t find it your librarian probably can. Listen and take notes – you can never know too much. Since I interview and review marketing gurus all day long for a living, you can guess I know what works and what does not. Back to Index

Print these out and follow along with me before you listen to any of the recordings. Here's why...

I know if I can work with you and show you by example how to get a client, you’re confidence in yourself will go up. I know if you can have a list of questions to ask your consulting prospects, you’ll be more likely to meet with them. I know that If I can teach you how to conduct an Opportunity Analysis by phone, without face to face meetings, you be more likely to start your own consulting business. I know you’re going to benefit tremendously from this real live case study on how to use a Opportunity Analysis Worksheet to get all clients you can handle. Let me explain. Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind that he has paid me money to take him through this "Analysis" In the HMA consulting training, you'll learn how to charge for this service. Please download the opportunity analysis worksheet and follow along. This recording is 54 minutes. You'll hear exactly the questions to ask to uncover hidden marketing assets. If Raphael had only met an HMA marketing consultant years ago, he may not be at the point of switching careers. My goal in this recording is to teach you how to get a client. I want you to take this training and try it on a perspective client of your own. Listen and learn from this example. Other consulting opportunities, will tell you how to get a client, I'll demonstrate how. This is another exclusive Consulting Secrets HMA training on how to interview a prospective client over the phone using the opportunity analysis worksheet. If you want to hear three more calls like this that will teach you how to get clients by phone, go now and sign up for a totally no commitments 100% free six month subscription at "Consulting Secrets" http://www.hardtofindseminars.com/HowToConsulting.htm

This is an consulting interview that I did with Evan to try to help him to determine what he believes would be the best avenue. It’s nice to have so many options!

We discussed his current job responsibilities and he admits that being involved in so many of his employer’s integral functions is his first love. He makes a very good living, but are there better opportunities “out there” for a young man of Evan’s advanced and very marketable resources?

Evan explains his and his fiancee’s web site. You will hear how it came to be and what its current status is. I give Evan some ideas about how to market the web site and its products more effectively. You will hear some advice that I give him about creating an information product that would actually draw buyers to the site. I also give him my personal opinion about selling products that are commodities.

Lastly, we talk about Evan’s idea of becoming a consultant. After listening to so many of my audio recordings on www.hardtofindseminars.com, Evan had been leaning towards becoming an HMA Consultant. This is a great idea, but let’s go a step further. How about using the HMA techniques to create a consulting niche that Evan and his specialized expertise could fill, namely Search Engine Optimization and Information Technology functions?

I don’t want to give too much of this interview away but let’s suffice to say that if you’re on the fence about your career options, you should really listen to this informative interview. You may find yourself saying, “This guy sounds like me! Maybe I should…?” This recording is 36 minutes. Back to Index

In Eric’s excitement, his first questions were about product fulfillment and credit card processors. You will hear my suggestions about these, but what he should do first in terms of setting up a business DBA and a business account at the bank.

Throughout this consultation, you will hear how I stress the importance of creating a successful sales letter. It’s all in the marketing.

I give Eric the formula of how to initially test a sales letter and how to tell if you’ve got a winner on your hands.

We get into detail about what your product should actually cost you and what the shipping and handling costs to the customer should include.

For a business just starting out, it is important to be available to answer each and every customer call so as not to lose a sale. Here’s where I give Eric some ideas of very inexpensive services that he can use so he not only does not miss a customer call, but can actually continue his research of the market by talking with potential customers.

A few gems offered in this interview are resources that have archives of previous sales letter and ad material that a person can look at, buy, or buy the rights to. If researched and utilized correctly, this type of material would practically eliminate your need for a high-priced copywriter!

We finally talk about how, instead of starting his own business, how Eric could actually become a consultant to existing businesses who already have their infrastructure built. With Eric’s business knowledge, great sales letters, and ad material, he could become a consultant and negotiate consulting fees or actually buying a percentage of the company based on his performance in obtaining more sales. Why have the headaches of starting and maintaining your own new business when you can be the brains behind making more businesses successful and eventually becoming a part owner or entire owner of that business?

This is an eye-opening consultation for a person who is considering starting a new direct mail business. Eric and I went through the details step-by-step for an easy to follow outline for success. Even if you are a veteran direct mail marketer, you won’t want to miss this. Enjoy! Back to Index

Here is an interview/consultation that I did with Kyle. Kyle is a burgeoning cartoonist and illustrator based in southern California. He and I had talked before about his business and he was just touching base with me about an absolutely new business idea that he came up with as well as the state of his cartoonist business.

Listen to his innovative idea about joint venturing with florists to sell more flowers during the usually slower times of the year. We discussed sales letters, who to mail the letters to in a test, and an inexpensive way to obtain leads for your test mailing. By measuring and analyzing the test results, Kyle’s system could be presented to local florists. You will hear my suggestion about creating an information product that could be sent to florists all around the country presenting successful joint ventures.

You will also hear about utilizing a 100% online service offered by the United States Postal Service whereby you provide them with your sales letter and your database of leads. The Post Office will then print the letters, stuff them into windowed envelopes, and send them to the people in your database.

The remaining portion of the recording deals with Kyle’s cartoonist and illustration business. He was in a quandary because, since his niche is making presentations to school assemblies, times are very slow in the summer when school is not in session.

I give him some ideas:

• What kinds of information products could he create and sell?
  
• What did I think about his plan to get a piece of the sales of automobiles?
  
• What did I think about his plan to get a piece of sales in the travel industry?
  
• Whose information products pertaining to marketing could he sell? Mine, perhaps?
  
• He asks more about lead generation in different types of industries but tells me that he has no idea what he would sell. This is known as putting the cart before the horse.
  
• I tell him that he should learn more about marketing and suggest studying Jay Abraham or listening to the many audios that are on my web site for free.
  
• I give him ideas about how to assist sellers of high priced items, such as homes, to make the sale and give him a percentage.
  
• What do I think about franchises? I give him several ideas about getting a piece of franchise opportunities (i.e. marketing) and he asks who he would sell to?
  
• What do I think about someone else’s marketing course?
  
• What do I think about lead generation using his local Chamber of Commerce?

Listen to the consultation and you decide. Any comments you have would be appreciated. You can send me an e-mail

You often hear me say that creating your own information product and marketing it properly is a great business for just about anyone. However, I want to emphasize that starting any business is hard work. It requires good planning, lots of research, precise execution, and effective marketing. There is no easy way and there are no free rides.

I am always happy to assist people to realize their dreams, but please take note of my advice because it contains many keys to proven success that have been kindly shared with me from business moguls and marketing geniuses. This recording is 30 minutes. Enjoy. Back to Index

Well, here’s a consultation I did with a gentleman named Dwight. He definitely has a passion! His passion is the art of Jeet Kune Do, the martial arts technique developed by the legendary Master, Bruce Lee.

Dwight currently owns and operates a successful Jeet Kune Do studio. Yet, Dwight would like to inspire more people about the art of Jeet Kune Do by creating a web site in the format very similar to my own www.hardtofindseminars.com, with interviews with martial arts experts as well as information products to sell as CD’s, DVD’s, and downloads.

Dwight wanted my help on how to become more organized in order to develop his web site. We discuss matters such as:

• Reasons to give potential interviewees about why it would behoove them to be interviewed.
  
• If the potential interviewee has a product, how to develop a successful joint venture with them.

Near the end of the interview, Dwight shares some anecdotes that explain exactly why Bruce Lee is such a legend and what still makes him considered “The Greatest” martial arts expert of modern time.

This is a “must listen” interview! Not only will you be able to hear me advise Dwight on how to achieve his goals, but you will hear the excitement in Dwight’s voice when he teaches me the history of Bruce Lee and the art of Jeet Kune Do. It’s not only educational, but fun! This recording is 36 minutes. Back to Index

Dale explains that, although his billboard can advertise up to one hundred retailers, he only obtained less a dozen advertisers when he first began his business. Additionally, since he found his customers through cold calling, it was back-breaking, unrewarding work that has not even allowed Dale to make his initial investment back.

In his frustration, Dale thought that I might have some suggestions for him to make the billboard business a success. He wanted to know how to sell more ads – and quickly.

We discussed the options of both telemarketing and direct mail. For telemarketing, we covered the following important elements:

• How to monitor your telemarketer to ensure that their job is being done properly.
  
• How to develop a “script” that your telemarketer can use when contacting prospects.
  
• For direct mail, we discussed:
  
• The importance of a great sales letter.
  
• How to create a great sales letter.
  
• How investing in a good copywriter can get you more sales.

Finally, Dale discusses his other business of buying annuities. You will learn how buying annuities can generate income but how difficult it is to find annuities to purchase. You will ultimately hear my advice to Dale with regard to his annuity business.

This is a very interesting consultation for anyone who wants to start a business or for someone who is looking to increase sales in an existing business. The problems, solutions, and ideas that Dale and I discuss can be applied to just about any type of business. This is a call that will get your creative juices flowing as you think about applying some of these ideas to your own personal situation. Enjoy. This recording is 16 minutes. Back to index